Let’s Ride Challenge and Ride 365 Annual Mileage Challenge

2025 Let’s Ride Challenge

The 2025 Let’s Ride Challenge™ Ride for Heroes takes the H.O.G. Ride 365 mileage challenge one step further with a seven-month event celebrating our riding community while honoring our nation’s Military, Veterans and First Responders. Riders across the country will log miles, earn rewards, and climb the leaderboard, all while supporting a $1 million donation to charities serving those who protect us here at home. Open to all Harley-Davidson riders, the challenge runs from March 28 to October 31, 2025, and offers collectible rewards at various milestone check-ins. The challenge culminates with five riders winning new 2025 Harley-Davidson motorcycles. Let’s ride and make every mile count!

Click here to watch a special message about the Let’s Ride Challenge from Jesse James Dupree!
 

Let’s Ride Challenge Rewards:

• Enter the Challenge to compete to win one of five new Harley-Davidson motorcycles
• H.O.G. membership exclusive: Any H.O.G. member who wins a motorcycle will receive an additional $5,000 cash bonus!
• Let’s Ride Challenge™ Sticker after first mileage reading
• Let’s Ride Challenge™ Coin after accumulating 1,000 miles
• H.O.G. membership exclusive: H.O.G. collectible hat plus 2,500 bonus points after accumulating 5,000 miles

How to Enter:

• Register: Stop at Harley-Davidson® dealerships to register and get your first odometer reading. The process is simple:
  • Scan the in-store QR code
  • Enter your odometer mileage
  • Get validated by a dealership employee
  • You’ll need to use this process to enter the challenge even if you have already entered the 2025 H.O.G. Ride 365 challenge. Once you’ve registered, miles recorded as part of the Let’s Ride Challenge™ will start counting toward your H.O.G. Ride 365 balance.
• Ride: Hit the road and rack up miles
• Engage: Interact with dealers and build your Rev Score
• Win: The highest Rev Scores will ride away on a new Harley

For more details on the Let’s Ride Challenge ™, visit the website.

Annual Mileage Program

With H.O.G.’s Annual Mileage Recognition program, members earn valuable rewards for the miles they ride. Participants earn 1,000 H-D Membership points and a digital recognition badge on their online membership profile when they log 1,000 miles for the year, a $10 value. Additional points and rewards, including certificates, patches and challenge coins are earned as miles accumulate. Every 500 points earned equals $5, up to a maximum of 15,000 points (a $150 value). Membership points can be redeemed electronically for purchases on H-D.com and at participating Harley-Davidson dealerships and are valid for three years from the date issued.
 

Annual Mileage Program Award Levels

1,000 miles: 1,000 points and digital badge
2,500 miles: 1,500 points and digital badge
5,000 miles: 2,500 points and digital badge
7,500 miles: 2,500 points and digital badge
10,000 miles: 2,500 points, digital badge, certificate, patch and challenge coin
15,000 miles: 5,000 points, digital badge, certificate, patch and challenge coin
20,000 miles: Digital badge, certificate and patch
25,000 miles: Digital badge, certificate, patch and challenge coin
50,000 miles: Digital badge, certificate, patch and challenge coin
75,000 miles: Digital badge, certificate, patch and challenge coin
100,000 miles: Digital badge, certificate, patch and challenge coin
 

For more information about the Annual Mileage Recognition program, visit hog.com/ride365.